Web-to-Print Isn’t Just For Christmas…

It’s Christmas time, there’s no need to be afraid – it’s the seasonal time of goodwill and a chance to sell online after a miserable year. But hang on, let’s not get ahead of ourselves – Web-to-Print isn’t just for Christmas! 

Who remembers the popular phrase: ‘A dog is for life, not just for Christmas’? 

This was once a well-known phrase that has become synonymous with the animal welfare community since the late 1980’s through to the late 90’s. The message quickly caught on and has been a cornerstone of a certain Dogs Trust charity ever since.

Buying a cute puppy for Christmas gives us all that melting feeling in our hearts, but once the novelty wears off and you start to neglect it is verging on irresponsible and unfair. This approach is known as a knee-jerk reaction – something you have not put much thought into as it grows in size. 

 

The same mantra also applies to your web-to-print activity throughout the festive period and beyond. Too many printing businesses make knee-jerk reactions when trying to sell online during seasonal times, whereas people are buying print online 24 hours a day, seven day days a week all the way through the calendar year.

 

We are living in a world where near enough everything is easily accessible, at the click of a button. Web-to-print could be the difference between liquidation and survival in a testing economic climate after the global pandemic that has produced an online shift now more than ever – but neglecting it will simply produce next to no results, a far cry from what you hoped for, right?

Harsh lessons have been learned in 2020, with many having no choice but to be reactive rather than proactive. There will be many small owners thinking ‘what can I sell’? Rather than having a proactive plan in place. 

The print world will be full of change next year, with spur of the moment decisions potentially having a damaging effect on small to medium business leaders. It’s time to take stock, look at the strategy you have in place – if it needs deeper thought, editing and implementation take that time to make sure it’s right and watertight ahead of 2021.

 

Web-to-Print isn’t just for Christmas, the process can set you up for a brighter future tapping into benefits the modern era of the print industry possesses.

However, there’s more to it than just having a basic website. Hoping people will arrive at your website won’t produce solid leads or conversions. You need to ensure your customers interact with it in the right way and want to return to place another order in the future.

The digital world is where it’s at. A bespoke website that caters to your tastes, budgets and aspirations becomes the foundation of your company’s service. 

Nonetheless, you can have the best possible website in the universe, but if people are not aware of it, how can you expect them to find it?

Digital marketing avenues such as Social Media advertising, Email campaigns, SEO (Search Engine Optimisation) and PPC (Pay Per Click) can drive traffic to your website. Effective online marketing acts as your sales employee, portfolio, stock room, store front and much more all rolled into one.

Cloud 2 Print can help you with your future online. From foundations to effective marketing, our experience and expertise is ready for you to utilise with great effect.

If someone asks you what Santa Claus is getting you for Christmas this year, make it a web-to-print solution – it’s the gift that keeps on giving.

 

Richard Downham Consultant
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